Internal Communication with Purpose: How to Engage Employees in a Real and Sustainable Way

Fernando Estanislau
7 days ago
2 min read

Candid photo, showing collaboration and happiness in the workplace.

Talking to people inside the company should be easy, right? But the truth is, engaging employees remains one of the biggest challenges for many brands. At a time when people seek more than a salary—they want purpose, clarity, and belonging—internal communication ceases to be operational and becomes strategic.

Where does it usually crash?

When the message is too generic and doesn't speak to anyone.
When the channels don't make sense for the day-to-day lives of those on the front line.
When every area says something different and no one knows what (or who) to believe.
When leadership is absent and culture becomes just talk on the wall.

And how does this scenario change?

With simple but consistent actions. Here are some paths we believe in (and apply here):

True storytelling —stories connect. Period. When internal communication is built on real narratives, it inspires and brings people closer together.
More vivid formats – videos, podcasts, gamified content, or even well-placed memes. Whatever makes sense for your culture is fine.
True active listening (not just the HR box) – giving employees space to listen, adjust, and co-create changes the game.
Leadership that communicates by example – when the leader participates and represents the brand's values, everything begins to become more coherent.

How does Tritone fit into this story?

We know how to make this a reality. Here at Tritone, we help companies create real connections with their employees through more human, relevant, and creative communication strategies.

Want an example?

At Telefônica Vivo, we helped develop an internal strategy with the company's identity and voice. We created dynamic, interactive content aligned with their culture—and the result was increased engagement, increased buy-in, and a team more connected to their purpose.