AT TRITONE, AI IS A TOOL.
INTELLIGENCE IS HUMAN.
AND COMMUNICATION IS BETWEEN PEOPLE.
OUR HIA (HUMAN INTELLIGENCE ASSISTED) MODEL USES AI AS AN ALLY — THE HUMAN EYE LEADS. WE BELIEVE THAT NOT EVERYTHING IS IN THE DATA AND NOT EVERY ANSWER COMES FROM A PROMPT.
IT IS THE STRATEGIC LOOK, WITH CONTEXT, EMPATHY AND REPERTOIRE, THAT MAKES THE DIFFERENCE.
HOW IT WORKS:
1
Humanized Mapping
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Interviews with leaders and key areas (commercial, HR, product)
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Channel diagnosis focusing on tone of voice, identity and purpose
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Mapping gaps in the communication journey
2
Smart Activation with AI
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Using AI to generate drafts, variations, analyses and benchmarks
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Support in prototyping flows, content and creatives
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Automation of operational tasks and distribution
3
Human Refinement
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Selection, adjustments and targeting based on brand criteria
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Adjustment of language, timing, aesthetics and coherence with the company culture
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Building finished materials for action and relationships
4
Continuous Improvement Cycles
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Data analysis + customer and market listening
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Adjusting strategies based on what resonates and convertsUpdating prompts, agendas and priorities
Human+AI
Applications
Our intelligent hybrid model organizes activities, strengthens collaboration and transforms results.
01
Smart Diagnosis
We map the client's scenario with AI and a strategic human perspective. We combine data analysis with creative sensitivity to understand the context of the brand, channels and audience behavior — the basis for truly relevant solutions.
02
Curated Production
AI-assisted content, refined with human repertoire. Tritone transforms AI suggestions into content aligned with the brand’s tone of voice and identity, with editorial curation and careful storytelling.
03
Scalable and Coherent Creation
We create at scale, without losing the soul of the brand. Campaigns, videos and scripts are developed with AI idea generation and creative refinement by Tritone, ensuring coherence, aesthetics and strategy.
04
Personalized Communication
We automate journeys, but personalize relationships. We design inbound rules based on language and behavior patterns, offering relevant communication, adjusted to the profile and moment of each lead.
Innovative companies are already reaping the rewards of this change.
Schedule a conversation
with our experts.