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PayGo - Mother's Day

For the challenge of presenting a campaign capable of honoring mothers and also offering POS machines to establishments, in the same communication, raising awareness among retailers about the expected increase in sales for the date, we created a concept to reinforce the entrepreneurial mother and the entrepreneurial daughter who relies on her mother's support to succeed in business.


Mother's Day Campaign - Machine offer


PayGo Machine



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on time

In the context of the time when this campaign and its concept were conceived, theteam was still more important to bring the focus and relevance of women as entrepreneurs in our market. Research indicated that more than 64% of MEI's in the country have them in charge of their businesses. 


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