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PayGo - Mother's Day
For the challenge of presenting a campaign capable of honoring mothers and also offering POS machines to establishments, in the same communication, raising awareness among retailers about the expected increase in sales for the date, we created a concept to reinforce the entrepreneurial mother and the entrepreneurial daughter who relies on her mother's support to succeed in business.
Service
Mother's Day Campaign - Machine offer
Client
PayGo Machine
Year
2019
on time
In the context of the time when this campaign and its concept were conceived, theteam was still more important to bring the focus and relevance of women as entrepreneurs in our market. Research indicated that more than 64% of MEI's in the country have them in charge of their businesses.
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