autozone
AutoZone is a large multinational retail chain of automotive parts and accessories, present in more than 6,600 stores in the United States and Mexico, and now also with 50 stores in Brazil. The 2020 Black Friday campaign was created for a competition. We love it so much that it couldn't be missing here.
Service
Planning and creation of campaign and media plan
Client
autozone
Year
2020
For the Black Friday campaign, thecreate, the Content and Creative Communication division, created a communication strategy aimed especially at the Brazilian market. The tone adopted for the campaign shows the care and importance that the public dedicates to their automobile.
By using communication that consists of bringing your audience represented in the campaign, you could gain prominence by avoiding the simple cold display of products on an important date for retail.
