IPEC
IPEC: With a work proposal in the Fast Track model for the construction of its corporate identity, IPEC - Intelligence and Research appears in the research market as a new brand but with the legacy of its founders.
Service
Brand, Guide, Planning and Creation of the website and management of social networks.
Client
Year
IPEC
2022 / 2023
Tritone immersed itself in the segment with interviews with the internal team and sought to understand the universe in which its founders worked, creating the brand's architecture and digital presence, reinforcing the values of the company that was born from the union of a high performance team in the segment of research and insights for the Brazilian market. Facilitated dynamics were conducted to align objectives and challenges, in addition to identifying the public. The brand and its attributes were defined and the process was converted into the company's action strategy in the digital environment.
Tritone worked collaboratively to create a true brand image based on research, exploring many options before arriving at a comprehensive and versatile identity system.
It also helped to amplify the brand's voice through the creation of corporate identity material and digital presence with the creation of a well-built website from the point of view of visual and verbal language, clarifying IPEC's role in the research market.
the logo
It also helped to amplify the brand's voice through the creation of corporate identity material and digital presence with the creation of a well-built website from the point of view of visual and verbal language, clarifying IPEC's role in the research market.
